Support Dwayne Allen, DREAM Alive in Social Media Charity Challenge Contest

Here’s how you can help Indianapolis Colts tight end Dwayne Allen win $20,000 for his favorite charity, DREAM Alive, Inc., and it won’t cost you thing. All you have to do is use the hashtag #AllenWPMOYChallenge on all your social media accounts between now and Dec. 31. Read on for the details.

Dwayne is the Colts’ nominee for the NFL’s Walter Payton Man of the Year Award, given annually to a player for excellence on the field and for charitable work in the community. The nominees, one from each NFL team, represent the best of the league’s commitment to philanthropy and community impact. Since 2013, Dwayne has served as the player executive for Dream Alive, Inc., an Indianapolis-based nonprofit that equips urban youth to become leaders by providing mentoring relationships, character development and experiential learning. Dwayne has helped raise nearly $200,000 for DREAM Alive while mentoring many DREAM Alive scholars.

To celebrate all 32 award nominees, Nationwide, the award’s presenting sponsor, has launched the inaugural Charity Challenge. The player generating the most social media mentions using a unique hashtag will win a $20,000 donation to their charity of choice, courtesy of Nationwide.

Again, Dwayne’s hashtag is #AllenWPMOYChallenge, and the contest counts hashtag posts to Twitter, Facebook, Instagram, and Google+

You can use the hashtag as many times as you want throughout the charity challenge, which ends at 11:59 PM EST Dec. 31. Dwayne’s charity is DREAM Alive. What a special holiday season it would be for Dwayne and DREAM Alive to win the challenge. So start using that hashtag today